Blogs

How to Optimize Your Video Ad Length for Your Audience

05/18/2016
Due to an overwhelming amount of content readily available for consumption, audiences are more selective than ever before with ads they choose to watch. As a result, attention spans across the board are rapidly reducing. Microsoft Corp conducted a study that explained on average, most people lose concentration after only eight seconds. The average attention span of a goldfish is 9 seconds. To attract and maintain the attention of viewers, advertisers are tailoring their ads more carefully. From content creation to online distribution, the...

How Well Do You Know Your Audience?

05/17/2016
The power of programmatic advertising is that advertisers can precisely target their ideal audience at the right place and at the right time. While this technology is a huge asset to the advertising world, the biggest oversight some brands tend make when running online campaigns is the simple mistake of misjudging their audience. When an advertiser layers too many (or too few) data segments in an ad campaign, they run the risk of alienating a potential group of consumers. However, there are ways to remedy this common mistake, starting with a...

What Advertisers Can Learn from Viral Videos

05/12/2016
Advertisers are increasing their spend on video advertising, and for good reason. According to a recent study by IAB, marketers and advertisers are spending an average of $10 million+ annually on digital video, representing an 85% increase from 2 years ago. Videos can elicit a strong psychological response and prompt viewers to share the video with their family, friends and followers, who then go on to share it with their family, friends and followers and so on until it becomes “viral.” A viral video is a clip of animation that is spread...

Sync Your TV and Online Ads with Digital Mirror

05/10/2016
Yashi is proud to introduce Digital Mirror, the first integrated linear television and digital programmatic video ad technology expected to shake up the advertising industry. Since TV and digital advertising has proved to be more powerful together than apart, this innovative product synchronizes live television commercials with digital pre-roll video ads across desktop computers, laptops, tablets and other mobile devices within the station’s particular designated market area (DMA). The product will roll out completely this year through Nexstar...

Programmatic is The New Black

05/02/2016
Like every other advertising vertical, the Fashion Industry is making major impressions with programmatic advertising. Unlike traditional advertising, programmatic gives marketers the opportunity to reach the right person, on the right device, at the perfect time. This allows brands to stay connected to an ever-changing audience efficiently, effectively, and in a very trackable way. Fashion is nothing if not trendy, so why wouldn’t the ever-changing industry want to keep up with their constantly evolving market? Here's why the fashion...

Three Ads Who Got Mother's Day Right

05/02/2016
Along with being the third largest retail holiday in the U.S. and a day to show appreciation towards moms everywhere (shouldn’t that be every day, anyway?), Mother’s Day provides a unique advertising opportunity for brands to boost sales and strengthen their emotional connection with customers. According to Fundivo, the spending power on Mother’s Day reached a total of $21.2 billion dollars in 2015, and will continue to climb this year. Not blind to the shopping trend, advertisers are pulling out all the stops to capitalize on the big day....

Key Questions To Ask When Searching for the Right DSP

04/28/2016
Shopping for a new way to target your audience with digital advertisements? Let’s talk about Demand-Side Platforms (DSP) for a minute. DSP’s are made specifically for advertisers to access a large pool of desktop, display or mobile inventory by partnering with multiple exchanges, SSPs, or direct publishers in order to reach their ideal audience. It’s a no-brainer that the Demand Side Platform you partner with should be relatively easy-to-use and provide tools to assist with everyday functions. More importantly, when searching for the perfect...

5 Easy to Use Video Editing Apps

04/22/2016
Whether it’s sharing clips on social media, live streaming a conference or targeting audiences with pre-roll ads, video is utilized by advertisers of all sizes and verticals in their ad campaigns. The Wall Street Journal predicts that “video advertising on desktop devices alone is expected to grow 21% annually until 2019.” The meteoric rise is partially due to today’s technology and the infinite amount of video editing applications available. Advertisers no longer need an entire production team to incorporate video in their ad campaigns. With...

Navigating Through Programmatic Inventory

04/21/2016
Whether you’re an advertiser, publisher, or new to the ad tech game, it’s easy to get lost in the constantly evolving landscape of programmatic inventory. So first of all, what is programmatic inventory? Simply put, it’s any online inventory that’s sold programmatically to an advertiser. The term programmatic means advertisers have more control over who is watching their ad and where it’s being watched. On the other side of the coin, it can provide more power to the publishers over which advertisers they want to work with. Programmatic...

How Advertisers Use Emotional Marketing to Drive Brand Loyalty

04/19/2016
When it comes to online marketing, more and more advertisers are focused on creating an emotional appeal over a rational appeal. Simply saying that something is on sale isn’t necessarily an effective way to advertise a product, it’s about strengthening the emotional relationship between the brand and the consumer. Emily Lamunyan, Senior Digital Strategist at eROI explains, “great brands will win consumers over with personal connections. Impactful, memorable, emotional connections lead to true brand loyalty.” Happiness, inspiration, hilarity,...

How to Use Live Streaming in Your Video Ad Campaign

04/13/2016
The advertising industry continues to evolve and the use of video as an engaging medium is on the rise. According to Telesian Technology, people are susceptible to viewing between 300 and 700 marketing messages daily, but as the world becomes increasingly saturated with content, how engaged is your audience? Pre-roll video specifically is a terrific source to target your ideal audience and measure campaign performance, but it’s important to supplement your pre-roll campaigns by adding a personal touch. How can brands make that personal...

Yashi is Nominated for Best Video Partner at the 2016 iMedia ASPY Awards!

04/08/2016
This just in! We're proud to announce that Yashi is nominated as a finalist for the Best Video Partner category in the 2016 iMedia ASPY Awards. At Yashi, we strive every day to provide the most innovative, flexible, and easy-to-use platform for our advertisers, and we're thrilled to have been nominated as a leader in our field by the marketing community. The iMedia ASPY Awards is an annual event where the industry’s best marketing technology, media companies and publishers are recognized. Nominations are decided by marketers across all...

How Three Companies Rebranded with Video

04/07/2016
When executed properly, video has the potential to create a viral sensation faster and more effectively than any other medium. Remember those infamous Old Spice commercials? Through a series of 30 second videos tailored to women - an audience outside of their typical demographic - their new approach gained millions of views. That kind of online popularity can revitalize a company’s image and skyrocket sales. It’s one of the biggest reasons why companies often turn to video when they reevaluate their marketing strategy. Companies typically...

Why 2016 is the Year of Mobile Advertising

04/05/2016
Mobile is no longer a device, it’s a lifestyle. Whether you’re scrolling through social media, playing an in-app game, or searching for product reviews, smartphones and tablets have become a daily part of our lives. It’s no secret that if advertisers want to reach consumers, they have to understand how their purchases are made, and Think with Google reported that 82% of smartphone users turn to their devices to help make a product decision. To keep up with the rise of mobile, “US advertisers will spend $43.60 billion on mobile ads this year,...

How to Build Better Branding with Video: Panel Recap

03/31/2016
Over 60 different entrepreneurs, videographers, business owners, and tech enthusiasts gathered at Dark City Brewing Company in Asbury Park last night to discuss how to build better branding with video for Jersey Shore Tech’s 57th Meetup. Hosted by Cowerks and sponsored by Yashi, the event featured a panel discussion with professionals in the advertising and production industries followed by a casual networking session at the Brewery. Couldn’t make it? Here’s what you missed: [All photos by Kelsey Ayres of Generic Brand Human] The Speakers...

Five Simple Steps to Create a DIY Video Ad

03/29/2016
You don’t need a large budget to make an impactful, memorable video for your business. As fans of Saul Goodman saw in this season’s Better Call Saul on AMC, creating a video ad can be as simple as acquiring the help of two willing high schoolers, a kind old lady, and having a vision. Often, however, local businesses are discouraged from video advertising due to the perceived high costs of production and distribution. But marketing with video is actually more accessible and affordable than most people think. First, it’s important to understand...

Build Better Branding with Yashi at Dark City Brewing Company

03/21/2016
Yashi is proud to sponsor Jersey Shore Tech’s 57th Meetup, how to Build Better Branding with Video. Join Yashi for this free panel discussion on Wednesday, March 30th at Dark City Brewing Comany in Asbury Park, NJ, where industry professionals will break down every aspect of how to create a brand with video, from production to distribution. Jersey Shore Tech is the Jersey Shore’s largest networking group for entrepreneurs, startups, & tech enthusiasts. Yashi’s own Billy Cladek will be speaking on the panel alongside Roy LaManna from...

March Madness Advertising is a Slam Dunk for Mobile

03/18/2016
Nothing says “Spring is here” quite like the classic NCAA Basketball Tournament. Every year during the month of March, the country bands together in rivalry to root on their favorite collegiate team. Even if people don’t watch basketball outside of that month, you can bet that all eyes will be on the court for the next few weeks. How exciting is that? Actually, in college, everything is exciting! And if it’s not exciting, it’s “literally so boring, I can’t even.” So, with March Madness in full swing, it’s only fitting that advertisements...

The Music Industry Continues Moving Towards Programmatic

03/10/2016
You can learn a lot about a person from their taste in music. Music shapes our social circles, where we hang out, what we purchase, and what trips we’re willing to take just to see our favorite band. As much as music can tell you about a person, programmatic technology takes it a step further. Advertisers can connect with a user’s behavior, location and demographic, so it only makes sense that the Music Industry is moving towards programmatic. Last month, event and promotion giants Live Nation announced that they will offer location-based...

How to Repurpose Your Brand's Video Content

03/08/2016
Video is powerful. It combines sight, sound and motion all in one moving, engaging, thought-provoking featured short. Yet since video takes more work than typical content marketing tactics, it’s important to get the most mileage out of your existing video library. The purpose of a content marketing strategy is to effectively drive brand awareness and increase ROI. In this age, we all know your brand has video content (if you don’t, we need to talk), but what’s the best way to use it? Here are three ways to effectively repurpose your video...

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