Blogs

5 Steps to Maintaining Your Company's Culture During Periods of Hypergrowth

06/03/2015
You’re a part of a small, very successful startup that’s ramping up for a huge period of growth. You’ve managed to help create a killer culture that empowers employees to be creative and innovative, and 99% of your employees enjoy being in the office. Imagine that! You’re now at a critical transition point where you are trying to balance your existing, amazing culture, with the task of doubling the size of your current team. You know how vital culture has been in helping you achieve the level of success you currently enjoy, and if you have any...

The Power of Product Placement in Digital Video

06/02/2015
A strategically placed product in a film or TV show can work wonders for an advertiser. Piggybacking on the success of a popular franchise is a great way to spread the word about a product or service, and there have been a ton of corporate case studies that sing the praises of an efficient bout of product placement. Any Seinfeld fan can recall the hilarity of the “Junior Mint Episode” where Kramer offers Jerry a Junior Mint multiple times before it is flung into the air and lands in the open wound of a patient undergoing surgery. In a...

Programming in Python: Lesson 6

06/01/2015
Welcome to part 6 in our tutorial series on programming in Python. For a refresher, or a look back at previous installments in this series click here. Up to this point we have looked at a wide variety of beginner elements in Python, including strings, integers, floats, and lists, as well as various functions related to these objects. Today we shall be having a look at dictionaries. WTF is a Dictionary? A dictionary is another one of the useful built-in data types in Python. Simply put, a dictionary is a set that contains key-value pairs. A key...

Nestlé Harnesses the Popularity of Digital Video to Celebrate 80 Years of Kit Kat

05/29/2015
Some of the greatest things in life come in pairs. The coupling of two amazing things makes you wonder how you ever survived enjoying them individually. I owe my sincerest gratitude to the brilliant minds that paired peanut butter and jelly, football and beer, birthdays and cake, spaghetti and meatballs… I can go on forever. S’mores and campfires, spring and baseball, cookies and milk... Okay, I promise I’m done now. And then there are the duos that we have to think twice about: a Frosty and french fries, pineapple and pizza, black and navy,...

Netflix, Hulu, and Amazon Prime Compete in the Video Content Arms Race

05/28/2015
Looking back, it’s hard to remember a time when a Netflix subscription consisted of receiving a DVD of your choice in the mail. The platform has evolved exponentially since then, and other competitors have sprouted up in an attempt to steal some of their market share. With much of the content becoming an industry commodity across the industry's largest players, this trend has started to change to a focus on being able to provide the best content with a certain level of exclusivity. Consumers are viewing more content than ever before through...

What You Need to Know If You're Advertising to Millennials

05/27/2015
If the advertising industry was a dating app, millennials would always get the “swipe right.” Didn’t get that reference? You must not be a millennial. Millennials have become an anomaly of sorts, creating fads and trends that erupt online one day and are considered old news the next. This elusive species has technology at their fingertips 24/7, with roughly 75% owning smartphones. For older generations, it can be hard to understand their nuances enough to relate to them. This can be a roadblock for brands who are doing all they can to reach...

Game Mechanics Demystified: How Physics Affects Motion in Programming

05/26/2015
For my inaugural blog post, I figured I'd keep it nice and simple with a mechanic with which most game enthusiasts are familiar: movement. From Sonic the Hedgehog to racing stolen cars down the San Andreas parkway in Grand Theft Auto, a majority of games feature some type of character movement.  What some developers take for granted is the scientific properties behind these movements, which make playing these games possible. Though games exist in pixels and not necessarily in the physical world, Physics still dictates how and where objects...

Chevy Engages Magazine Readers with In-Page Video Ads

05/22/2015
We all know that when we come across a great ad in a magazine, it can really speak to us. In Chevy’s case, the ad actually does. With some help from a company called Americhip, Chevy was able to embed their full commercial - sight, sound, and motion - right inside the magazine page. Yes, you're reading that correctly. They put a video in a print magazine. A select and specifically targeted group of 10,000 subscribers to Esquire and Popular Mechanics magazines received a very unique May issue that included a digital ad promoting a Chevy ...

The Rise of Micro-Holidays as a Marketing Strategy

05/21/2015
I sat at my desk with my calendar open and my home-brewed coffee in hand, writing out my to-do list like any other morning. I looked to see my co-workers trickling in one-by-one with Wawa coffee cups in hand. FOMO set in as I wondered if I was missing out on something. Did the office Keurig break? Was there a big meeting I forgot to prepare for? Why didn’t anybody get me any? My concerned facial expression must have elicited a response, because a co-worker immediately exclaimed, “It’s Free Coffee Day at Wawa!” And here I thought it was just...

Domino’s Establishes Digital Dominance with Tweet-to-Eat Delivery Service

05/20/2015
Imagine this: It’s late. You’re hungry. Your body is in that all-too-familiar state of “elective comatose.” You, my friend, have a problem. Lucky for you, someone understands your issue, has solved it, and they’re ready to deliver - literally. Starting tomorrow, you can order a pizza for delivery with just an emoji and a quick tweet to @Dominos. I’m sorry, I don’t think I made myself clear. You can now order a PIZZA on TWITTER. Gone are the days where you need to pick up a phone to order a fresh, doughy pie! Diminished are the moments that...

Publishers to Post Directly to Facebook with Instant Articles

05/19/2015
Facebook announced last Wednesday that nine major domestic and international publishers, including The New York Times and BuzzFeed, have begun publishing articles and videos directly to Facebook as part of an initiative called Instant Articles. Instant Articles provides a new way for publishers to create fast, interactive articles directly on Facebook, where their mass audiences are congregating their news sources. The companies in contract to launch Instant Articles include The New York Times, BuzzFeed, National Geographic, NBC News, The...

You Don't Need a Fancy Title to Be a Leader in Your Office

05/18/2015
Experts have been philosophizing and debating about leadership since the beginning of time. Despite centuries of research, many people still confuse the word “leadership” with the word “management.”  In addition, people tend to believe that the title of “leader” is reserved for those with an impressive title on their business card. You don’t need a fancy title to be a leader! Leaders can be found at all levels of an organization, from “C” level executives to recent hires. Bottom line: Would people trust you enough to follow you even if they...

Mobile Wedding Planning Creates a Massive Opportunity for Advertisers

05/15/2015
As a recently “engaged” consumer (no pun intended), I am constantly thinking about all of the things that I have left to do to plan my wedding. The challenge for me (and a ton of other married couples-to-be) is that I don’t have a lot of free time to devote to planning. Luckily, mobile apps have started to spring up in every arena of the wedding industry with on-the-go solutions for every aspect of wedding planning. Although there are great databases and websites to search for vendors and organize ideas, the convenience of going mobile is much...

UN Launches "World's Largest Advertising Campaign"

05/14/2015
The world needs change and progress, and the annual Media for Social Impact Summit is aiming to help the process move forward. The 2015 Summit was held on May 1st at the United Nations headquarters in New York City, hosted in conjunction by the UN Office for Partnerships and PVBLIC Foundation. This yearly event gathers media companies, advertising firms, creative agencies, and UN experts alike in hopes of inspiring new media campaigns around pressing global issues. Attendees share the common goals of harnessing the power of media to drive this...

What You Need to Know about Verizon's Acquisition of AOL

05/13/2015
The news broke yesterday that Verizon is slated to buy AOL for $4.4 Billion this summer. This monster deal has everyone talking, from phone companies to media conglomerates to, most notably, the Ad Tech sector. Verizon’s acquisition is a major power play. With potential gains in many different arenas, this confluence of technologies supplies Verizon with the infrastructure to compete with the world’s largest Ad Tech companies. AOL, which acquired mobile ad platform Adap.Tv for $405 Million in 2013, has recently rebranded the technology under...

Mobile Apps Use Geofencing Techniques to Increase Engagement

05/12/2015
Prompted by the mass adoption of the smartphone, we’ve seen mobile communication boom in the past decade. Accompanying this growth, mobile apps have become increasingly prevalent across mobile devices. People take their smartphones everywhere and use them for a variety of different functions. This digital transition has inspired innovative thinkers and tech-savvy strategists to develop location-focused applications that efficiently reach consumers wherever they happen to be. Geotargeting serves many different purposes - most notably with...

5 Tips For Monetizing Your Game with Video Advertising

05/11/2015
With the rise of free-to-play and freemium genres popularized recently by mobile platforms and social media sites, many casual players will never make an in-game purchase with real money. They understand that advertising is the only way to compensate the studio of people devoting the time to create the game. Ads make money in a world where everything is free. As a business, if you are not in some way using advertising, you must take the money directly from the hands of the users. This can be very difficult. In most cases your game has to be...

How to Channel Your Inner Olivia Pope to Get You through an Office Crisis

05/08/2015
Scenario one: It’s Friday afternoon and you’re just about ready to head out of the office when a major client calls you in a panic. Scenario two: You’re knee deep in emails that need to be responded to and your to-do list is continuously growing with important tasks to do for your co-workers. Scenario three: You were feeling productive and decided to go ahead on a project, not realizing that you understood it wrong and made a major mistake. In each of these instances I would ask myself one thing: What would Olivia Pope do? For those...

Wearable Technology Brings a Whole New Meaning to Targeted Advertising

05/07/2015
The technological age that we live in is narrated by the dramatic unveiling of new technology, controversial software updates and the inevitable face-off between loyal brand fans. The best battles between the biggest tech brands have previously revolved around smartphones and tablets, but the landscape has changed with the growth in popularity of wearable technology. While there is still some work to be done in finding a way to properly integrate wearable tech into everyday life, society is on the way to leveling up from the previous...

How to Put Your Team's Personality at the Center of Your Brand

05/06/2015
Businesses are innately mundane. When you break it down, companies are a series of processes put in place to facilitate the transfer of goods and services. Pretty boring, huh? It doesn’t have to be. Even the most intricate of industries can benefit from launching a full-throttle personality campaign and getting their brand out there. But first, what’s in a brand? Your company’s identity is more than just the fruits of your labor - it’s the personality that your team conveys. “Brand identity” is a bit of corporate jargon that all boils down to...

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