Blogs

3 Brands Leveraging the Selfie Phenomenon in Their Ad Campaigns

05/05/2015
Named Oxford dictionary’s word of the year in 2013, the selfie has become a phenomenon. From selfie sticks to how-old apps to record retweets at the Oscars, the former tween trend has risen above its roots to become a prolific staple of pop culture. As brands start to jump on the bandwagon, it’s apparent that selfies are serious business. More and more companies are entrusting their corporate image with the phenomenon that has become such a large part of people’s lives, and it’s not without due diligence. As time goes on, people are beginning...

Programming in Python: Lesson 5

05/04/2015
Today we shall continue building upon our existing knowledge of creating lists in Python by focusing on more list-specific functions. (If you want a better understanding of Python lists, you can take a look at my previous blog here. For a look at other Python related blogs click here.) Today we shall take a look at the following list functions: pop(), insert(), len(), and count(). A brief introduction... Before we start using these functions, it may be a good idea to understand the purpose of each one as well as the best instances in which to...

Actionable Advice from Some of the Best Commencement Speeches of All Time

05/01/2015
With the end of the school year quickly approaching, college grads across the globe have made it to what I like to call “Survival Month”. This is the exciting time of life when students of all disciplines unite to undergo the infamous 7-steps of pre-grad trauma, also known as the why-the-heck-did-I-even-go-to-college phase. From Step One: Denial (you were never taught any of this material) to Step Five: Sulking in your dorm room with a coffee keg (because all of this studying requires an all-nighter), I’m here to tell you that there is a light...

Radio, Television, and The Programmatic Future of Advertising

04/30/2015
Both advertisers and advertising mediums love the capabilities that programmatic affords. For advertisers, the ability to narrow the funnel and hone in on their exact target audience is one that cuts costs and adds value to their campaign strategy. Companies can allocate their ad spend strategically, making the informed assessment of whether it’s worth the investment to reach a particular user. This also benefits advertising mediums, who can expect to see higher revenue since the data provided to advertisers results in higher bids. The news...

Spotify to Turn Users' Moods into Advertising Opportunities

04/29/2015
Adding on layers of programmatic targeting is just one of the endless reasons why digital advertising is on the rise. Whether it's demographics, behavior, purchase intent, or location, the more information advertisers know about their audience, the more robust their campaign strategy can be. Music preferences play a large role in the categories potential ad viewers fall into, and Spotify thinks that it goes even deeper than genre. The commercial streaming music service believes that the outside context in which users listen to specific music...

Snaps Turns Audiences into Brand Ambassadors with Custom Emojis

04/28/2015
Mobile usage has become so commonplace that the majority of us manage to overlook its increasing prevalence in our everyday lives. We are so accustomed to using our devices for sharing photos, finding directions, looking up weather forecasts, and making bank deposits. Just think about a concert you’ve attended recently. Fans no longer wave their lighters in the air. Rather, they hold up their LED smartphone screens instead (which, by the way, is a tradition I refuse to succumb to). Before I start to sound like a neo-Luddite, let me get to the...

Code School Lesson 4: How to Style Text and Upload Images in HTML

04/27/2015
To continue on this coding adventure I want to share with you some cool new HTML tricks I learned last week. Previously, we learned how to create a general layout of a website. Now we can add some cool features to change the style of text, as well as add pictures to our websites-in-progress. Soon we will all be HTML pros! Adding cool design features to your website is most often done using the coding language CSS. However, there are still some things you can do with HTML to stylize and design your website. In this blog we will dive deep into a...

Lilly Pulitzer for Target and the Impending Threat of "Collab Fatigue"

04/24/2015
As many savvy consumers know, the Lilly Pulitzer clothing line came and went through Target stores all over the country this Sunday. The entire collection, which was sold at physical locations as well as online, sold out in just a few hours. So, what exactly created this hysteria? For starters, the prices. Bikinis that usually go for $136 were being sold for $48, and collarless shirts for adults which range from $180 to $300 were being sold for $38. With prices like that, who wouldn’t want to wait outside for a couple of hours for Target doors...

The 5 Best Podcasts for Ambitious Entrepreneurs

04/23/2015
The on-demand, watch-it-when-I-wanna-watch-it convenience of digital streaming has made its way to the audio space with the emergence of podcasts. Terrestrial radio is great, but talk shows are tethered to their timeslot, and if you can’t listen live, you’ve missed out. On top of that, the hustle and bustle of today’s multitasking generation makes it hard to sit down and enjoy one solitary form of content without feeling guilty about neglecting work, responsibilities, or your social media feed. That’s why podcasts are so successful. You can...

5 Résumé Mistakes to Avoid During Recruitment Season

04/22/2015
The spring semester is wrapping up and students are starting to shift their focus from studying for exams to searching for a summer internship. The talent out there is abundant, but the skill that many students still struggle with is refining their résumé. When a résumé doesn’t easily and accurately illustrate the value a candidate can add to a company, it can significantly hurt an applicant’s chances for being considered. When it comes time to narrow down the accumulated résumés submitted for consideration for Yashi’s Summer Internship, I’ve...

Competing Brands Go Head to Head in the “Advertising Wars”

04/21/2015
Price. Quality. Image. Value. Companies use anything and everything to establish their brands as superior. That’s the nature of the game. While competition may seem like a hindrance to success, it’s actually beneficial for business. Competition forces companies to innovate and understand their core markets better. With the explosion of social media, “Ad Wars” have become an even more direct interaction. Twitter now serves as a digital arena where two brands are able to battle it out. As a spectator, I find great amusement in watching...

IAB Reports Predict Rise in Digital Advertising Revenue

04/20/2015
In the IAB’s Internet Advertising Revenue Report, a biannual survey conducted by PricewaterhouseCoopers, reports on the year’s online advertising revenue data. This report, which touches on historical trends, ad formats, industries, and pricing models, is regarded as the most accurate measurement of online advertising revenues in the industry. It's the benchmark of progress for all of the movers and shakers in the industry. The year-over-year trends in the report also tend to project how each subset of the industry is projected to progress in...

How to Strategically Invest Your Ad Spend and Grow Your Loyal Audience

04/17/2015
The first rule of advertising is to know your audience. It’s hard to create an effective marketing message if you don’t know exactly who you’re talking to, so developing a clear idea of the person you’re trying to reach is crucial to your success. In a world where every company has to set themselves apart in order to gain traction, being able to visualize a distinct target audience can be a crucial benefit to your business. But once you’ve got your ideal customers locked down, how can you go about reaching them? Digital advertising is more...

Despite Leak, Game of Thrones Dominates the Digital Space

04/16/2015
These past few weeks it’s been hard to avoid the chatter surrounding the brand new season of HBO’s juggernaut show, Game of Thrones. In addition to hordes of digital and traditional advertising, HBO has paired the hype for this season with the launch of their new video service HBO Now, which allows cord cutters to access all of HBO’s premium content on their Apple devices for the nominal fee of $15/month. If all of that buzz wasn’t enough, HBO also garnered some unintended publicity when the news dropped that 4 episodes of Game of Thrones had...

MLB Targets Millennials with Digital Media Campaign

04/15/2015
Major League Baseball is stepping up to the plate this 2015 season. With a new lead creative agency, BBDO New York, the MLB is setting out to remind fans of the reasons why they love the game. BBDO’s inaugural campaign, “For the Love of Baseball” is taking to both TV and digital in a cross-platform attempt to “celebrate everything that makes baseball special.” The campaign will rely heavily on social media and video to highlight players’ personalities and special quirks in an effort to make the teams more accessible to viewers. The MLB hopes...

How to Implement the Round Robin Record Assignment Application in Salesforce

04/14/2015
In one of my previous blogs we talked about utilizing the Salesforce App Exchange to help find solutions to specific problems you may be having in Salesforce. Specifically, I delved into an in-depth tutorial on how to download and implement the “mass edit" and "mass update” application. The app allowed us to edit multiple records at once, saving users time and maximizing efficiency. The App Exchange is filled with helpful applications that were developed to make the average Salesforce user’s life a lot easier. If you are having a Salesforce...

Best Practices for Mobile Design, Because Content Alone is Not Enough

04/13/2015
As all web developers now know, mobile is the medium used to access a vast majority of web content these days. It is not enough for a website to have its content optimized for search, primed to drive social media sharing, and ready to generate an influx of back linking and traffic. If the content is not optimized for mobile devices, it will languish. Desktop now accounts for less traffic than mobile devices on a global scale, so the shift in prioritizing proper mobile design and optimization is upon us. Here are some tips for presenting mobile...

3 Tech Startups That Are Taking Innovation to the Next Level

04/10/2015
When I was younger, the extent of my “techspertise” was dominating the competition in Tony Hawk Pro Skater 4. As I grew up, tech did too, and now my knowledge goes far beyond the games I spent too many hours playing as a kid. Tech today has a hand in every industry. It’s improving lifestyles, facilitating processes, curing boredom, enhancing communication, and even saving lives. Today, it seems like every new innovation is a game changer, and from coast to coast, folks around the country are bringing their ideas and passions to life with code...

The Secrets to Building a Strong Sales Squad

04/09/2015
Whether it’s launch day or your company has entered a hyper growth phase, ensuring that your sales team is operating full capacity will always be both a priority and a challenge. Strategies are evolving with the times, but the steps to building a strong sales force are timeless, and simpler than you might think. Follow these four winning strategies and you’ll have an award winning team in no time. The Right Training Step one is to take the hiring process seriously. You’ve got to selectively hire superstars that possess that special “Sell me...

5 Tips for Creating a Cause Marketing Video That Informs and Inspires

04/08/2015
Connection is crucial when advertising for a cause, which is why the sight, sound, and motion of video is a very common choice for nonprofit brand awareness. Today’s audiences are notoriously passive, confusing the act of proactive hashtagging with making a tangible difference. The social media generation gets their digital currency from likes and shares, but clicks don’t necessarily translate to fiscal donations or volunteer hours. Cause Marketing (or marketing for a cause) has to balance sensitive topics with small budgets and the social...

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