Blogs

NBC Takes the Gold in 2016 Olympics Advertising Sales

08/03/2016
It’s officially Olympics season and spectators are preparing to chant “USA!” and exude country pride. Whether you’re a fan of gymnastic, swimming, or beach volleyball, odds are you will be tuning in at some point during the next few weeks to catch some of the action. Also ramping up for the big event is NBC, who is preparing to make a ton of money off of both traditional and digital advertising in Rio. NBC has paid a heavy price to be the main source of all things Olympics - $1.28 billion, to be exact. AdWeek reported that back in March the...

Don't Let Digital be a Pain in the Ads

08/01/2016
As the entrepreneur behind a small business, you’re known for your hard work and determination. Your company is your pride and joy and you want the world to know about all that you’ve created. How do you get your name out to the public and increase your reach? In today’s Information Age, consumers are researching, interacting, and buying things online. However, small businesses owners are often slow to adopt digital marketing strategies that can help them get ahead. It’s a Catch-22 that holds a lot of entrepreneurs back from reaching their...

Yashi Turns Big Data into Smart Data

06/29/2016
There are over 25 quintillion bytes of data being produced daily on the internet. That’s a 2, a 5, and 17 zeros. In the past two years, we’ve created and collected 90% of the total data that has ever been recorded on Earth. Crazy, huh? Knowing how to harness the power of data and apply it to your marketing strategy can help you increase brand awareness and rise above your competitors. It’s made possible through a process known as behavioral targeting, which uses data to reach people instead of pages. With behavioral targeting, you can serve...

Talk Tech with Yashi at Montclair State University

06/15/2016
Do you want to increase your company’s efficiency with agile development? Lean methodology can help you do that effectively for less. Lean methodology helps maximize customer value with fewer resources. All types of businesses, from healthcare to government, can benefit from lean. According to lean.org, “Lean changes the focus of management from optimizing separate technologies, assets, and vertical departments to optimizing the flow of products and services through entire value streams that flow horizontally across technologies.” Still a...

How to Optimize Your Video Ad Length for Your Audience

05/18/2016
Due to an overwhelming amount of content readily available for consumption, audiences are more selective than ever before with ads they choose to watch. As a result, attention spans across the board are rapidly reducing. Microsoft Corp conducted a study that explained on average, most people lose concentration after only eight seconds. The average attention span of a goldfish is 9 seconds. To attract and maintain the attention of viewers, advertisers are tailoring their ads more carefully. From content creation to online distribution, the...

How Well Do You Know Your Audience?

05/17/2016
The power of programmatic advertising is that advertisers can precisely target their ideal audience at the right place and at the right time. While this technology is a huge asset to the advertising world, the biggest oversight some brands tend make when running online campaigns is the simple mistake of misjudging their audience. When an advertiser layers too many (or too few) data segments in an ad campaign, they run the risk of alienating a potential group of consumers. However, there are ways to remedy this common mistake, starting with a...

What Advertisers Can Learn from Viral Videos

05/12/2016
Advertisers are increasing their spend on video advertising, and for good reason. According to a recent study by IAB, marketers and advertisers are spending an average of $10 million+ annually on digital video, representing an 85% increase from 2 years ago. Videos can elicit a strong psychological response and prompt viewers to share the video with their family, friends and followers, who then go on to share it with their family, friends and followers and so on until it becomes “viral.” A viral video is a clip of animation that is spread...

Sync Your TV and Online Ads with Digital Mirror

05/10/2016
Yashi is proud to introduce Digital Mirror, the first integrated linear television and digital programmatic video ad technology expected to shake up the advertising industry. Since TV and digital advertising has proved to be more powerful together than apart, this innovative product synchronizes live television commercials with digital pre-roll video ads across desktop computers, laptops, tablets and other mobile devices within the station’s particular designated market area (DMA). The product will roll out completely this year through Nexstar...

Programmatic is The New Black

05/02/2016
Like every other advertising vertical, the Fashion Industry is making major impressions with programmatic advertising. Unlike traditional advertising, programmatic gives marketers the opportunity to reach the right person, on the right device, at the perfect time. This allows brands to stay connected to an ever-changing audience efficiently, effectively, and in a very trackable way. Fashion is nothing if not trendy, so why wouldn’t the ever-changing industry want to keep up with their constantly evolving market? Here's why the fashion...

Three Ads Who Got Mother's Day Right

05/02/2016
Along with being the third largest retail holiday in the U.S. and a day to show appreciation towards moms everywhere (shouldn’t that be every day, anyway?), Mother’s Day provides a unique advertising opportunity for brands to boost sales and strengthen their emotional connection with customers. According to Fundivo, the spending power on Mother’s Day reached a total of $21.2 billion dollars in 2015, and will continue to climb this year. Not blind to the shopping trend, advertisers are pulling out all the stops to capitalize on the big day....

Key Questions To Ask When Searching for the Right DSP

04/28/2016
Shopping for a new way to target your audience with digital advertisements? Let’s talk about Demand-Side Platforms (DSP) for a minute. DSP’s are made specifically for advertisers to access a large pool of desktop, display or mobile inventory by partnering with multiple exchanges, SSPs, or direct publishers in order to reach their ideal audience. It’s a no-brainer that the Demand Side Platform you partner with should be relatively easy-to-use and provide tools to assist with everyday functions. More importantly, when searching for the perfect...

5 Easy to Use Video Editing Apps

04/22/2016
Whether it’s sharing clips on social media, live streaming a conference or targeting audiences with pre-roll ads, video is utilized by advertisers of all sizes and verticals in their ad campaigns. The Wall Street Journal predicts that “video advertising on desktop devices alone is expected to grow 21% annually until 2019.” The meteoric rise is partially due to today’s technology and the infinite amount of video editing applications available. Advertisers no longer need an entire production team to incorporate video in their ad campaigns. With...

Navigating Through Programmatic Inventory

04/21/2016
Whether you’re an advertiser, publisher, or new to the ad tech game, it’s easy to get lost in the constantly evolving landscape of programmatic inventory. So first of all, what is programmatic inventory? Simply put, it’s any online inventory that’s sold programmatically to an advertiser. The term programmatic means advertisers have more control over who is watching their ad and where it’s being watched. On the other side of the coin, it can provide more power to the publishers over which advertisers they want to work with. Programmatic...

How Advertisers Use Emotional Marketing to Drive Brand Loyalty

04/19/2016
When it comes to online marketing, more and more advertisers are focused on creating an emotional appeal over a rational appeal. Simply saying that something is on sale isn’t necessarily an effective way to advertise a product, it’s about strengthening the emotional relationship between the brand and the consumer. Emily Lamunyan, Senior Digital Strategist at eROI explains, “great brands will win consumers over with personal connections. Impactful, memorable, emotional connections lead to true brand loyalty.” Happiness, inspiration, hilarity,...

How to Use Live Streaming in Your Video Ad Campaign

04/13/2016
The advertising industry continues to evolve and the use of video as an engaging medium is on the rise. According to Telesian Technology, people are susceptible to viewing between 300 and 700 marketing messages daily, but as the world becomes increasingly saturated with content, how engaged is your audience? Pre-roll video specifically is a terrific source to target your ideal audience and measure campaign performance, but it’s important to supplement your pre-roll campaigns by adding a personal touch. How can brands make that personal...

Yashi is Nominated for Best Video Partner at the 2016 iMedia ASPY Awards!

04/08/2016
This just in! We're proud to announce that Yashi is nominated as a finalist for the Best Video Partner category in the 2016 iMedia ASPY Awards. At Yashi, we strive every day to provide the most innovative, flexible, and easy-to-use platform for our advertisers, and we're thrilled to have been nominated as a leader in our field by the marketing community. The iMedia ASPY Awards is an annual event where the industry’s best marketing technology, media companies and publishers are recognized. Nominations are decided by marketers across all...

How Three Companies Rebranded with Video

04/07/2016
When executed properly, video has the potential to create a viral sensation faster and more effectively than any other medium. Remember those infamous Old Spice commercials? Through a series of 30 second videos tailored to women - an audience outside of their typical demographic - their new approach gained millions of views. That kind of online popularity can revitalize a company’s image and skyrocket sales. It’s one of the biggest reasons why companies often turn to video when they reevaluate their marketing strategy. Companies typically...

Why 2016 is the Year of Mobile Advertising

04/05/2016
Mobile is no longer a device, it’s a lifestyle. Whether you’re scrolling through social media, playing an in-app game, or searching for product reviews, smartphones and tablets have become a daily part of our lives. It’s no secret that if advertisers want to reach consumers, they have to understand how their purchases are made, and Think with Google reported that 82% of smartphone users turn to their devices to help make a product decision. To keep up with the rise of mobile, “US advertisers will spend $43.60 billion on mobile ads this year,...

How to Build Better Branding with Video: Panel Recap

03/31/2016
Over 60 different entrepreneurs, videographers, business owners, and tech enthusiasts gathered at Dark City Brewing Company in Asbury Park last night to discuss how to build better branding with video for Jersey Shore Tech’s 57th Meetup. Hosted by Cowerks and sponsored by Yashi, the event featured a panel discussion with professionals in the advertising and production industries followed by a casual networking session at the Brewery. Couldn’t make it? Here’s what you missed: [All photos by Kelsey Ayres of Generic Brand Human] The Speakers...

Five Simple Steps to Create a DIY Video Ad

03/29/2016
You don’t need a large budget to make an impactful, memorable video for your business. As fans of Saul Goodman saw in this season’s Better Call Saul on AMC, creating a video ad can be as simple as acquiring the help of two willing high schoolers, a kind old lady, and having a vision. Often, however, local businesses are discouraged from video advertising due to the perceived high costs of production and distribution. But marketing with video is actually more accessible and affordable than most people think. First, it’s important to understand...

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