Many companies use social media marketing to generate brand awareness, but simply Tweeting and updating Facebook statuses are not cutting it. According to Mediabistro.com, 90% of information transmitted to the brain is visual; Images are processed 60,000 times faster in the brain than text and 40% of people respond better to visual information than text. The four visually stimulating, social media tools below, are the perfect way to share the unique social charisma behind your brand.
Vine puts the SOCIAL in social media, and can be shared on other platforms such as Facebook, Twitter and Pinterest. Vine gives you 6 seconds to tell your story. Create a unique introduction to your company by sharing a snapshot into your company’s culture, using funny videos of the employees in the office. “Show” rather than tell by demonstrating a new product or service. How about some free PR? Capture your next event and share it through video. For example, last May, Oreo staged flash mobs across New York City, Chicago, and Los Angeles with large groups of college a cappella singers to entertain commuters with renditions of their “Wonderfilled” jingle. The whole event was captured on Vine and shared on Twitter so fans could be part of the action.
Vine allows you to make your brand visually appealing to your followers so be innovative and have fun!
Plenty of companies are blogging, updating their Facebook statuses and Tweeting. But Instagram is still in the background of social media as far as content marketing is concerned. Capture the moment and share, no need to think of the right words for a Tweet or a creative status to initiate “likes”. Three words – Real Time Marketing! At Yashi, we post behind the scenes and candid pictures that reveal the true personalities that represent the Yashi brand. In order to organize or keep track of photos of the same theme, create a personalized hashtag. This will also allow users to use your tag when they take pictures of your products, which also turns them into your brand’s most important promoters. Instagram’s marketing blog, Nitrogram, says that GAP was the first brand to get international coverage in the press for a marketing initiative using Instagram Direct (a feature which allows the sharing of a picture or video with specific people). Gap used simple call to action and reward incentives ( i.e. receive a free macbook satchel, from the brand, for the first 15 people who commented) in order to excite audiences and interact with consumers.
Don’t have a tangible product? Use #Hashtags to convey the attitude and aspirations of the brand.
Instagram lets the world envision how #AWESOME your brand is!
If you have a brand that attracts the younger crowd, then Snapchat is for you! A “snap” is a picture that lasts from 1 to 10 seconds, once the user opens it. The newest feature of this app is Snapchat Stories, which allows users to connect “snaps” to create a story. These stories last a whopping 24 hours! Being limited makes Snapchat unique, and the perfect tool to deliver a call to action that creates buzz and urgency. A “snap’s” limited lifespan makes it perfect for promotions, such as sneak previews, coupons or competitions for your followers. Even the NFL is jumping on the Snapchat bandwagon. When the Philadelphia Eagles created their own Snapchat they acquired 1,000 fans in the first hour and 7,000 fans within one week. The Eagles snap promotions of new products and apparel that fans can purchase in stores, as well as behind-the-scenes pictures and videos like players singing “What Does the Fox Say?”
Snapchat’s time limit captures attention, so be quirky, funny and shocking with your “snaps”. You have 10 seconds. Ready, GO!
What better way to promote your brand image then with visuals? Think “tweeting” and “retweeting” but with pictures! Pins are categorized on “boards” that can be shared with other users. With Pinterest, companies can promote their own products, while also developing their own brand’s personality with pinboards. iAcquire, a digital marketing and SEO agency uses Pinterest to connect with consumers on a personal and professional level. iAcquire invites the Pinterest community to virtually experience its company culture by posting to boards such as “This is iAcquire” and uploading fun photo pins of iAcquire and its team.
Pinterest drives twice the website referral traffic of Twitter, LinkedIn and Google – combined! Pin…Repin…Share…Repeat.
Using social media for marketing can expand your reach into the personal lives of your target consumer. 78% of Americans say social media impacts their purchasing decisions proving that consumers are engaging with brands through social media. Having a strong social media presence is the best way to tap into their interest and become more relatable. If executed properly, marketing with social media can bring significant benefits to your business. Post, snap and pin; All the cool companies are doing it!