Yashi Insights

Fighting Fraud with Yashi Protect

Blog | 02/11/2016 | Lauren Masterson

Showing no signs of slowing down in 2016, programmatic advertising continues to reign as the heavyweight champ of advertising. With 87% of marketers seeing a greater return through programmatic ads compared to traditional media buying, programmatic advertising takes the title as agencies’ advertisin...

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Yashi Turns Big Data into Smart Data

Blog | 01/28/2016 | Christina Fisher

There are over 25 quintillion bytes of data being produced daily on the internet. That’s a 2, a 5, and 17 zeros. In the past two years, we’ve created and collected 90% of the total data that has ever been recorded on Earth. Crazy, huh?...

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Programmatic Advertising Explained

Blog | 12/17/2015 | Lauren Masterson

Everyone knows that programmatic advertising is a game changer, but not many people can tell you exactly what it is or how it works. It’s hard to get on board with something that you don’t completely understand, and in an industry filled with acronyms, most people don’t even know where to start. In...

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How Top Brands Are Featuring Kids As an Advertising Strategy

Blog | 08/4/2015 | Yvette Halawani

Advertising is so much more than just selling a product. It encompasses brand awareness, creative energy, and storytelling. It can be hard to develop a concept that hits all of these marks while remaining entertaining, which is why when a strategy works for one brand, others begin to mimic it. Wheth...

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The Digital Strategy That Could Decide the Next Presidential Election

Blog | 06/17/2015 | Whitney Hoydis

Political pundits are quick to attribute President Obama’s campaign success to his social media savvy. With over 32 million Facebook fans, 21 million Twitter followers, and 259,685 YouTube views, he was able to reach a new yet very important target market- the millennial generation of first-time vot...

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5 Tips for Creating a Cause Marketing Video That Informs and Inspires

Blog | 04/9/2015 | Lauren Masterson

Connection is crucial when advertising for a cause, which is why the sight, sound, and motion of video is a very common choice for nonprofit brand awareness. Today’s audiences are notoriously passive, confusing the act of proactive hashtagging with making a tangible difference. The social media gene...

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The Keys to a Happy and Productive Office Environment

Blog | 02/25/2015 | Chris Gillen

Traditionally speaking, “the office” is a phrase that conjures up images of suit-adorned, briefcase-carrying men and women with firm handshakes and stressed out faces. From our early years of schooling through higher education and beyond, we are constantly presented with this straight-laced impressi...

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Code School: Lesson 2

Blog | 02/13/2015 | Ali Askinas

As you may know, every week my non-developer co-workers and I get together to spend an hour learning to code. It’s a fun way to spend time with each other while improving our technical skills. This week, we successfully completed our second lesson, with the help of Codecademy. To start, though, I w...

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President's Day is Prime Time for Automotive Advertising

Blog | 02/10/2015 | Ali Askinas

This upcoming Monday, we celebrate President’s Day, now known for being one of the biggest shopping days of the year. For most retail industries, it’s a huge opportunity to boost Q1 revenue before holiday spending inevitably drops off and spikes in income begin to flatten. In the days to come, you’l...

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Empire's Guide to Tanking a Business

Blog | 02/6/2015 | Eva Wimberley

I’ve never been one to get hooked on a TV show, but Fox’s new drama Empire has me addicted. The show is about the trials and tribulations of hip-hop artist and CEO of Empire Entertainment, Lucious Lyon. In true Breaking Bad fashion, the pilot episode reveals that he has a medical diagnosis that will...

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