Yashi Insights

President's Day is Prime Time for Automotive Advertising

02/10/2015 | Ali Askinas

This upcoming Monday, we celebrate President’s Day, now known for being one of the biggest shopping days of the year. For most retail industries, it’s a huge opportunity to boost Q1 revenue before holiday spending inevitably drops off and spikes in income begin to flatten. In the days to come, you’l...

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Empire's Guide to Tanking a Business

02/6/2015 | Eva Wimberley

I’ve never been one to get hooked on a TV show, but Fox’s new drama Empire has me addicted. The show is about the trials and tribulations of hip-hop artist and CEO of Empire Entertainment, Lucious Lyon. In true Breaking Bad fashion, the pilot episode reveals that he has a medical diagnosis that will...

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How to Give an Impressive Handshake

01/30/2015 | Brielle Sneed

We tend to believe that something as simple as a “handshake” is foolproof. How wrong we are, young squires! As the Ghost of Handshakes Past, let me take you through the #ThatAwkwardMomentWhen scenarios just to further prove that handshake mishaps are possible....

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Code School: Lesson 1

01/15/2015 | Ali Askinas

In my last blog, I wrote about the importance of learning to code at any age. I’m a firm believer in practicing what I preach, so I crossed my t’s, dotted my i’s, and immediately began the fun and challenging process of learning how to code. It turns out that most people (especially women) quit Comp...

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Stuart Scott: The Game Changer

01/9/2015 | Brielle Sneed

When you have two first names, you’re bound to do amazing things, and Stuart Scott’s legacy illustrates that perfectly. I remember watching ESPN in my youth, and I immediately connected with his effervescent personality and slick broadcast style. At the time, I was unaware of just how much impact he...

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Finding Balance in the Sales Cycle

01/7/2015 | Amanda Friedman

This year, I treated myself to a Lokai bracelet. It’s a clear bead bracelet that connects a black and a white bead at opposite ends. The black bead contains mud from the Dead Sea, Earth’s lowest point; the white bead contains water from Mount Everest, Earth’s highest point. The tagline is: “Sometime...

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Coding: The Must-Have Skill of the Future

01/7/2015 | Ali Askinas

As a millennial, I grew up using a computer. It was a primary resource throughout my years of schooling, and social media bridged the gap, bringing technology into my social life as well. At this point, using a laptop or smartphone has become second nature, and I take for granted my familiarity with...

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Communicating Analytics through Visual Design

12/28/2014 | Brian Zerfass

Providing and displaying relevant, sales-driving data can be a daunting task, but there’s no doubt that it’s a worthy investment. If you want to increase conversions, you need to give your site’s visitors easy access to the stats they need to consider before making any purchasing decisions. If you r...

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2014: The Year of Video Advertising

12/28/2014 | Ali Askinas

2014 was undoubtedly the year that we will remember as the one when digital video advertising exploded onto the scene. With the ability to programmatically target, buy, optimize, and measure ad campaigns, it's no doubt that advertisers jumped at the opportunity to reap the benefits of digital video....

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What I’ve Learned from Women in Sales

12/26/2014 | Eva Wimberley

I’m lucky enough to be blessed with two incredible sisters who just so happen to be “boss” at their jobs. I won’t disclose their entire life stories, but both are women in sales – one in New Jersey and one in Las Vegas. It’s so inspiring to have young, successful women to look up to, especially whe...

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