Yashi Insights

How to Optimize Video Ad Length for Your Audience

Blog | 05/18/2016 | Mike Maccione

Due to an overwhelming amount of content readily available for consumption, audiences are more selective than ever before with ads they choose to watch. As a result, attention spans across the board are rapidly reducing. Microsoft Corp conducted a study that explained on average, most people lose co...

Read More

How Well Do You Know Your Audience?

Blog | 05/17/2016 | Rachael Heim

The power of programmatic advertising is that advertisers can precisely target their ideal audience at the right place and at the right time. While this technology is a huge asset to the advertising world, the biggest oversight some brands tend make when running online campaigns is the simple mistak...

Read More

What Advertisers Can Learn from Viral Videos

Blog | 05/12/2016 | Bilin Su

Advertisers are increasing their spend on video advertising, and for good reason. According to a recent study by IAB, marketers and advertisers are spending an average of $10 million+ annually on digital video, representing an 85% increase from 2 years ago. Videos can elicit a strong psychological r...

Read More

Sync Your TV and Online Ads with Digital Mirror

Blog | 05/9/2016 | Nicole Calascibetta

Yashi is proud to introduce Digital Mirror, the first integrated linear television and digital programmatic video ad technology expected to shake up the advertising industry. Since TV and digital advertising has proved to be more powerful together than apart, this innovative product synchronizes liv...

Read More

Three Ads Who Got Mother's Day Right

Blog | 05/2/2016 | Rachael Heim

Along with being the third largest retail holiday in the U.S. and a day to show appreciation towards moms everywhere (shouldn’t that be every day, anyway?), Mother’s Day provides a unique advertising opportunity for brands to boost sales and strengthen their emotional connection with customers. Acco...

Read More

Programmatic is The New Black

Blog | 05/1/2016 | Rachael Heim

Like every other advertising vertical, the Fashion Industry is making major impressions with programmatic advertising. Unlike traditional advertising, programmatic gives marketers the opportunity to reach the right person, on the right device, at the perfect time. This allows brands to stay connecte...

Read More

Key Questions To Ask When Searching for the Right DSP

Blog | 04/28/2016 | Brielle Sneed

Shopping for a new way to target your audience with digital advertisements? Let’s talk about Demand-Side Platforms (DSP) for a minute. DSP’s are made specifically for advertisers to access a large pool of desktop, display or mobile inventory by partnering with multiple exchanges, SSPs, or direct pub...

Read More

5 Easy to Use Video Editing Apps

Blog | 04/22/2016 | Mike Maccione

Whether it’s sharing clips on social media, live streaming a conference or targeting audiences with pre-roll ads, video is utilized by advertisers of all sizes and verticals in their ad campaigns. The Wall Street Journal predicts that “video advertising on desktop devices alone is expected to grow 2...

Read More

Navigating Through Programmatic Inventory

Blog | 04/21/2016 | Nicole Calascibetta

Whether you’re an advertiser, publisher, or new to the ad tech game, it’s easy to get lost in the constantly evolving landscape of programmatic inventory. So first of all, what is programmatic inventory? Simply put, it’s any online inventory that’s sold programmatically to an advertiser. The term p...

Read More

Understanding 1st, 2nd and 3rd Party Data in Digital Advertising

Blog | 02/18/2016 | Lauren Masterson

Data makes the modern world go ‘round. Back in the early days of humanity when data was nonexistent and non-sharable, people had to fend for themselves with a limited understanding of their surroundings. They had no data on which plants were edible and which were not; no knowledge of how to protect...

Read More