Yashi Insights

Yashi Turns Big Data into Smart Data

01/28/2016 | Christina Fisher

There are over 25 quintillion bytes of data being produced daily on the internet. That’s a 2, a 5, and 17 zeros. In the past two years, we’ve created and collected 90% of the total data that has ever been recorded on Earth. Crazy, huh?...

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Programmatic Advertising Explained

12/17/2015 | Lauren Masterson

Everyone knows that programmatic advertising is a game changer, but not many people can tell you exactly what it is or how it works. It’s hard to get on board with something that you don’t completely understand, and in an industry filled with acronyms, most people don’t even know where to start. In...

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How Top Brands Are Featuring Kids As an Advertising Strategy

08/4/2015 | Yvette Halawani

Advertising is so much more than just selling a product. It encompasses brand awareness, creative energy, and storytelling. It can be hard to develop a concept that hits all of these marks while remaining entertaining, which is why when a strategy works for one brand, others begin to mimic it. Wheth...

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Lowe’s and Home Depot Go DIY on Digital Video

07/20/2015 | Chris Gillen

There’s something about the home improvement industry that I find alluring, whether it be the sleek, shiny power tools, subtle craftsmanship, or the plain old smell of sawdust. There’s just something special about the literal brick-and-mortar experience of walking into a hardware store. With the adv...

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Global Advertising: The Top Digital Ad Markets

07/10/2015 | Chris Gillen

For those of you who are true American patriots (and also happen to be well-versed in digital advertising), you may already know that the U.S. is the top spending digital ad market in the world. America’s advertising industry is massive, with digital taking up a larger portion of total ad spend year...

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The Digital Strategy That Could Decide the Next Presidential Election

06/17/2015 | Whitney Hoydis

Political pundits are quick to attribute President Obama’s campaign success to his social media savvy. With over 32 million Facebook fans, 21 million Twitter followers, and 259,685 YouTube views, he was able to reach a new yet very important target market- the millennial generation of first-time vot...

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5 Tips for Creating a Cause Marketing Video That Informs and Inspires

04/9/2015 | Lauren Masterson

Connection is crucial when advertising for a cause, which is why the sight, sound, and motion of video is a very common choice for nonprofit brand awareness. Today’s audiences are notoriously passive, confusing the act of proactive hashtagging with making a tangible difference. The social media gene...

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The Keys to a Happy and Productive Office Environment

02/25/2015 | Chris Gillen

Traditionally speaking, “the office” is a phrase that conjures up images of suit-adorned, briefcase-carrying men and women with firm handshakes and stressed out faces. From our early years of schooling through higher education and beyond, we are constantly presented with this straight-laced impressi...

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The Future of Digital Advertising

02/13/2015 | Chris Gillen

We are living in an age dominated by the “now”. Entities such as Instant Messaging, On-Demand Streaming, and High-Speed Internet are commonplace and expected. Anything slower than instantaneous is unacceptable. Why is this? Well, it’s because we don’t want to wait for information. To quote the accla...

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Code School: Lesson 2

02/12/2015 | Ali Askinas

As you may know, every week my non-developer co-workers and I get together to spend an hour learning to code. It’s a fun way to spend time with each other while improving our technical skills. This week, we successfully completed our second lesson, with the help of Codecademy. To start, though, I w...

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