Yashi Insights

Lowe’s and Home Depot Go DIY on Digital Video

07/20/2015 | Chris Gillen

There’s something about the home improvement industry that I find alluring, whether it be the sleek, shiny power tools, subtle craftsmanship, or the plain old smell of sawdust. There’s just something special about the literal brick-and-mortar experience of walking into a hardware store. With the adv...

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Global Advertising: The Top Digital Ad Markets

07/10/2015 | Chris Gillen

For those of you who are true American patriots (and also happen to be well-versed in digital advertising), you may already know that the U.S. is the top spending digital ad market in the world. America’s advertising industry is massive, with digital taking up a larger portion of total ad spend year...

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The Digital Strategy That Could Decide the Next Presidential Election

06/17/2015 | Whitney Hoydis

Political pundits are quick to attribute President Obama’s campaign success to his social media savvy. With over 32 million Facebook fans, 21 million Twitter followers, and 259,685 YouTube views, he was able to reach a new yet very important target market- the millennial generation of first-time vot...

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5 Tips for Creating a Cause Marketing Video That Informs and Inspires

04/9/2015 | Lauren Masterson

Connection is crucial when advertising for a cause, which is why the sight, sound, and motion of video is a very common choice for nonprofit brand awareness. Today’s audiences are notoriously passive, confusing the act of proactive hashtagging with making a tangible difference. The social media gene...

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The Keys to a Happy and Productive Office Environment

02/25/2015 | Chris Gillen

Traditionally speaking, “the office” is a phrase that conjures up images of suit-adorned, briefcase-carrying men and women with firm handshakes and stressed out faces. From our early years of schooling through higher education and beyond, we are constantly presented with this straight-laced impressi...

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The Future of Digital Advertising

02/13/2015 | Chris Gillen

We are living in an age dominated by the “now”. Entities such as Instant Messaging, On-Demand Streaming, and High-Speed Internet are commonplace and expected. Anything slower than instantaneous is unacceptable. Why is this? Well, it’s because we don’t want to wait for information. To quote the accla...

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Code School: Lesson 2

02/12/2015 | Ali Askinas

As you may know, every week my non-developer co-workers and I get together to spend an hour learning to code. It’s a fun way to spend time with each other while improving our technical skills. This week, we successfully completed our second lesson, with the help of Codecademy. To start, though, I w...

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President's Day is Prime Time for Automotive Advertising

02/10/2015 | Ali Askinas

This upcoming Monday, we celebrate President’s Day, now known for being one of the biggest shopping days of the year. For most retail industries, it’s a huge opportunity to boost Q1 revenue before holiday spending inevitably drops off and spikes in income begin to flatten. In the days to come, you’l...

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Empire's Guide to Tanking a Business

02/6/2015 | Eva Wimberley

I’ve never been one to get hooked on a TV show, but Fox’s new drama Empire has me addicted. The show is about the trials and tribulations of hip-hop artist and CEO of Empire Entertainment, Lucious Lyon. In true Breaking Bad fashion, the pilot episode reveals that he has a medical diagnosis that will...

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How to Give an Impressive Handshake

01/30/2015 | Brielle Sneed

We tend to believe that something as simple as a “handshake” is foolproof. How wrong we are, young squires! As the Ghost of Handshakes Past, let me take you through the #ThatAwkwardMomentWhen scenarios just to further prove that handshake mishaps are possible....

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technology