Yashi Insights

What Advertisers Can Learn from Viral Videos

05/12/2016 | Bilin Su

Advertisers are increasing their spend on video advertising, and for good reason. According to a recent study by IAB, marketers and advertisers are spending an average of $10 million+ annually on digital video, representing an 85% increase from 2 years ago. Videos can elicit a strong psychological r...

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Sync Your TV and Online Ads with Digital Mirror

05/9/2016 | Nicole Calascibetta

Yashi is proud to introduce Digital Mirror, the first integrated linear television and digital programmatic video ad technology expected to shake up the advertising industry. Since TV and digital advertising has proved to be more powerful together than apart, this innovative product synchronizes liv...

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Three Ads Who Got Mother's Day Right

05/2/2016 | Rachael Heim

Along with being the third largest retail holiday in the U.S. and a day to show appreciation towards moms everywhere (shouldn’t that be every day, anyway?), Mother’s Day provides a unique advertising opportunity for brands to boost sales and strengthen their emotional connection with customers. Acco...

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Programmatic is The New Black

05/1/2016 | Rachael Heim

Like every other advertising vertical, the Fashion Industry is making major impressions with programmatic advertising. Unlike traditional advertising, programmatic gives marketers the opportunity to reach the right person, on the right device, at the perfect time. This allows brands to stay connecte...

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Key Questions To Ask When Searching for the Right DSP

04/28/2016 | Brielle Sneed

Shopping for a new way to target your audience with digital advertisements? Let’s talk about Demand-Side Platforms (DSP) for a minute. DSP’s are made specifically for advertisers to access a large pool of desktop, display or mobile inventory by partnering with multiple exchanges, SSPs, or direct pub...

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5 Easy to Use Video Editing Apps

04/22/2016 | Mike Maccione

Whether it’s sharing clips on social media, live streaming a conference or targeting audiences with pre-roll ads, video is utilized by advertisers of all sizes and verticals in their ad campaigns. The Wall Street Journal predicts that “video advertising on desktop devices alone is expected to grow 2...

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Navigating Through Programmatic Inventory

04/21/2016 | Nicole Calascibetta

Whether you’re an advertiser, publisher, or new to the ad tech game, it’s easy to get lost in the constantly evolving landscape of programmatic inventory. So first of all, what is programmatic inventory? Simply put, it’s any online inventory that’s sold programmatically to an advertiser. The term p...

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How Advertisers Use Emotional Marketing to Drive Brand Loyalty

04/19/2016 | Nicole Calascibetta

When it comes to online marketing, more and more advertisers are focused on creating an emotional appeal over a rational appeal. Simply saying that something is on sale isn’t necessarily an effective way to advertise a product, it’s about strengthening the emotional relationship between the brand an...

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Understanding 1st, 2nd and 3rd Party Data in Digital Advertising

02/18/2016 | Lauren Masterson

Data makes the modern world go ‘round. Back in the early days of humanity when data was nonexistent and non-sharable, people had to fend for themselves with a limited understanding of their surroundings. They had no data on which plants were edible and which were not; no knowledge of how to protect...

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Fighting Fraud with Yashi Protect

02/11/2016 | Lauren Masterson

Showing no signs of slowing down in 2016, programmatic advertising continues to reign as the heavyweight champ of advertising. With 87% of marketers seeing a greater return through programmatic ads compared to traditional media buying, programmatic advertising takes the title as agencies’ advertisin...

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