There are over 25 quintillion bytes of data being produced daily on the internet. That’s a 2, a 5, and 17 zeros. In the past two years, we’ve created and collected 90% of the total data that has ever been recorded on Earth. Crazy, huh?
Knowing how to harness the power of data and apply it to your marketing strategy can help you increase brand awareness and rise above your competitors. It’s made possible through a process known as behavioral targeting, which uses data to reach people instead of pages.
With behavioral targeting, you can serve ads to a specific audience to ensure that your ads are being seen by people who you want to see them, rather than broadcasting a message to a large group of people who may not find the content entirely relevant. The ability to customize and target a specific user profile increases the likelihood that viewers will resonate with your products or services while decreasing wasted ad spend.
The thought of diving into such large pools of information to mine for actionable intelligence can be intimidating, but luckily, companies like Yashi make it easy.
Explore the slides below to learn more about audience buying as well as the different types of data, data segments, how it’s all collected, and how you can make it work for your brand.
Contact us today to learn how to empower your ads with data.