Yashi is proud to introduce Digital Mirror, the first integrated linear television and digital programmatic video ad technology expected to shake up the advertising industry. Since TV and digital advertising has proved to be more powerful together than apart, this innovative product synchronizes live television commercials with digital pre-roll video ads across desktop computers, laptops, tablets and other mobile devices within the station’s particular designated market area (DMA).
The product will roll out completely this year through Nexstar Broadcasting’s 103 owned and affiliated television stations, reaching 18.0% of all U.S. TV Households with plans for expansion. As seen in the video below, once a client’s broadcast advertising spot begins to air on live television, Digital Mirror sends a signal to Yashi’s Demand Side Platform (DSP), that triggers the client’s digital pre-roll video to deliver.
The only product of its kind, Digital Mirror can be used by both small and national advertisers, agencies, and media sellers of all verticals. The technology also provides 100% transparency with clear analytics of the advertisers’ digital campaign performance.
Marketing trends tend to ebb and flow, but statistics show ad campaigns are most effective when TV and digital ads work together. According to v-net.tv, there is an 80% uplift in response rate when TV and digital ads are synchronized and found that digital advertisers saw a 250% uplift in CTR among viewers who saw synchronized TV and digital ads compared to those who were not exposed simultaneously.
As a pioneer in video ad technology, Yashi continues to develop ways to deliver solutions to advertisers and agencies in a constantly evolving industry. To learn more about Digital Mirror and how to use it for your next ad campaign, contact a Yashi representative today!