Yashi Insights - blog

Why Advertisers are Capitalizing on Persistent Placement

Blog | 09/6/2016 | Brittany Ziemba

As the rest of the country is scouring for notebooks and colored pencils, September in the city means only one thing for New Yorkers: Fashion Week. Since the beginning of the month, our Instagram feeds have been flooded with models wearing backless loafers covered in horse hair, adorning their acces...

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NBC Takes the Gold in 2016 Olympics Advertising Sales

Blog | 08/3/2016 | Christina Fisher

It’s officially Olympics season and spectators are preparing to chant “USA!” and exude country pride. Whether you’re a fan of gymnastic, swimming, or beach volleyball, odds are you will be tuning in at some point during the next few weeks to catch some of the action. Also ramping up for the big even...

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Don't Let Digital be a Pain in the Ads

Blog | 08/1/2016 | Francesca Jacobus

As the entrepreneur behind a small business, you’re known for your hard work and determination. Your company is your pride and joy and you want the world to know about all that you’ve created. How do you get your name out to the public and increase your reach?...

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Talk Tech with Yashi at Montclair State University

Blog | 06/15/2016 | Christina Fisher

Do you want to increase your company’s efficiency with agile development? Lean methodology can help you do that effectively for less. Lean methodology helps maximize customer value with fewer resources. All types of businesses, from healthcare to government, can benefit from lean. According to lean...

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How to Optimize Video Ad Length for Your Audience

Blog | 05/18/2016 | Mike Maccione

Due to an overwhelming amount of content readily available for consumption, audiences are more selective than ever before with ads they choose to watch. As a result, attention spans across the board are rapidly reducing. Microsoft Corp conducted a study that explained on average, most people lose co...

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How Well Do You Know Your Audience?

Blog | 05/17/2016 | Rachael Heim

The power of programmatic advertising is that advertisers can precisely target their ideal audience at the right place and at the right time. While this technology is a huge asset to the advertising world, the biggest oversight some brands tend make when running online campaigns is the simple mistak...

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What Advertisers Can Learn from Viral Videos

Blog | 05/12/2016 | Bilin Su

Advertisers are increasing their spend on video advertising, and for good reason. According to a recent study by IAB, marketers and advertisers are spending an average of $10 million+ annually on digital video, representing an 85% increase from 2 years ago. Videos can elicit a strong psychological r...

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Sync Your TV and Online Ads with Digital Mirror

Blog | 05/9/2016 | Nicole Calascibetta

Yashi is proud to introduce Digital Mirror, the first integrated linear television and digital programmatic video ad technology expected to shake up the advertising industry. Since TV and digital advertising has proved to be more powerful together than apart, this innovative product synchronizes liv...

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Three Ads Who Got Mother's Day Right

Blog | 05/2/2016 | Rachael Heim

Along with being the third largest retail holiday in the U.S. and a day to show appreciation towards moms everywhere (shouldn’t that be every day, anyway?), Mother’s Day provides a unique advertising opportunity for brands to boost sales and strengthen their emotional connection with customers. Acco...

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Programmatic is The New Black

Blog | 05/1/2016 | Rachael Heim

Like every other advertising vertical, the Fashion Industry is making major impressions with programmatic advertising. Unlike traditional advertising, programmatic gives marketers the opportunity to reach the right person, on the right device, at the perfect time. This allows brands to stay connecte...

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