Marketing Strategies for Small Businesses
05/3/2017 | Brittany Ziemba
According to the U.S. Small Business Administration, there are 28 million small businesses in America that account for 54% of all consumer sales. The emergence of small businesses and startups has grown in the wake of corporate downsizing with big businesses eliminating about 4 million jobs since 1990, and small businesses adding 8 million new positions....
2014: The Year of Video Advertising
12/28/2014 | Ali Askinas
2014 was undoubtedly the year that we will remember as the one when digital video advertising exploded onto the scene. With the ability to programmatically target, buy, optimize, and measure ad campaigns, it's no doubt that advertisers jumped at the opportunity to reap the benefits of digital video....
3 Reasons Why You Need Yashi’s Demand Side Platform
06/3/2014 | Cyrus Siganporia
“We know what we are, but know not what we may be” – William Shakespeare. Always one for a good quote, Willie Shakespeare made a great point here. It’s easy to get comfortable with who you are and fail to realize the success that you could have. Advertising in the 90’s was simple: create a cheesy vi...