Yashi Insights

Keyword Filter:
ad trends

2014: The Year of Video Advertising

12/28/2014 | Ali Askinas

2014 was undoubtedly the year that we will remember as the one when digital video advertising exploded onto the scene. With the ability to programmatically target, buy, optimize, and measure ad campaigns, it's no doubt that advertisers jumped at the opportunity to reap the benefits of digital video....

Read More

3 Reasons Why You Need Yashi’s Demand Side Platform

06/3/2014 | Cyrus Siganporia

“We know what we are, but know not what we may be” – William Shakespeare. Always one for a good quote, Willie Shakespeare made a great point here. It’s easy to get comfortable with who you are and fail to realize the success that you could have. Advertising in the 90’s was simple: create a cheesy vi...

Read More